shame is so in this season

white or wheat or...

whole wheat or multi grain or 7 grain or 9 grain or 12 grain or health nut or honey wheat or honey nut or oat nut or...

now that you've made your selection, would you like your grains/wheat/nuts stoneground or classic?

natural or brick oven?

regular, carb counting or bakery light?

organic, extra fiber, omega-3 dha/epa or sugar free?

so i was in the grocery store buying bread yesterday and i was faced with all of these choices. and that's just for one brand. what is going on? do we really need to distinguish between 7 grain and 9 grain? was there someone who saw the 9 grain bread and said, "this simply will not do. i don't want those 2 extra grains. where's the manager?" or how about the difference between classic and stone ground? does it really change the taste? honestly, this is ridiculous. it's like the r&d department was on hallucinagens when they made up the product list.

don't believe me? check this out.

posted by erica @ 9:51 AM