i love evil
i love advertising. perhaps it's the cognitive dissonance of being what i studied in college, but there's something else about a great ad campaign that really makes me weak in the knees. however, we all know that advertising is evil. therefore (go transient property!), i love evil.i was in the gym this morning watching not one, but two tv's that were both showing two different spanish language stations (shrug). usually i just space out to my ipod, but the fact that two spanish channels were on was so mind boggling that i had to watch. so i tried reading the captions but my lack of high school spanish retention coupled with my arctrainer-induced wobbly eyesight forced me to try to understand it based on the image alone. they were pushing very commonplace products - tylenol, health insurance, gatorade, bally's gym membership - wait, a different gym? i was in a gym, being marketed to by a different gym. i felt guilty for watching the commercial, but it was so good. flashy images of toned women and really good looking and ripped men really made me want to join bally's, or at least check out the hot guys who supposedly go there. then i thought, maybe it's my brain's increase in endorphins that is making me more susceptible to advertising. in which case, maybe it's a good idea to put more advertising at gyms or ball games or racetracks or pretty much anywhere people may be potentially excitable. maybe we should fill the world with advertising, but in a way that we don't actually know that it's there. product placement, sponsorship, sweepstakes, street teams... the possibilities are endless.
man, i'm totally going to hell.
posted by erica @ 12:29 PM
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